Weekly Blog Post 6

The video begins by showing his legs walking down the sidewalk. The viewers eyes are drawn to his moving feet and keep their focus on him as the camera moves up to show his face. This makes him the focus of the whole video because he is presented first as the "protagonist", the visual hierarchy has been set. Towards the beginning of the video there are a few shots where he is not in the shot and the camera is showing multiple groups. They are spread out and the ones that are placed in front are more unique and therefore grab your attention. With these shots the few exceptions, for the most part the creator has the video composed to clearly direct the viewer exactly what to look at. Either you are following Eric and look at whomever he interacts with, or if he is not in the scene it zooms in on a specific group of people or a thing, such as the ice cream or the sign with his name. Although the people are spread out at first, the camera moves in one direction showing that they are headed to one destination. As the video continues the people get closer together and are in a straight line in that same direction. The creator did a great job producing a video so that the viewers know where to look and can follow it without being overwhelmed.

The point of this video, and the song, is about people acting the way they please and not worrying about how everyone else is responding. The arrangement of this video, its appeal to logos, brings this out very well. Showing him first, making him the central focus of the video, draws the viewers into his actions and his story. He is the one being contrasted with all the different people, acting how he pleases without worrying about the others. With the creator of the video making it very clear what to look at the viewers see this video through his eyes, making an appeal to ethos. By knowing what he expects the viewers to look at we can think about what kind of person he is to be moving in one direction, following the line to the front. Also, the individuals he focuses in on, are those ones most unique to him? As the video continues, showing a clear line, headed in one direction, the viewers are drawn in to know where the line is headed. This is an appeal to pathos as it makes the viewers excited or anxious.